Lyndhurst Farm · Virtual Marketing Suite
Privacy in the virtual suite
This virtual marketing suite is provided for Chime Housing. Chime Housing's full privacy policy — who we are, your rights and how to contact the data protection team — is here: Chime Housing / Watford Community Housing privacy policy. This page explains what the virtual suite itself collects.
What the suite collects
| What | When | Why, and where it goes |
|---|---|---|
| Your viewing request — name, email, optional phone, preferred date and time, the home(s) you are interested in and, if you tick it, your mood board | Only if you send a viewing request | Sent to the Chime Housing sales team so they can contact you to arrange a viewing. A dated copy is kept on the suite's server (see “How long it is kept” below). |
| Your affordability figures | Only if you press “Email the team” | Nothing is sent by the suite: your own email app opens with the figures filled in, and you decide whether to send it. |
| A visit record — which areas and homes you looked at, how long you stayed, and what you typed or said to Wren | While you use the suite | To improve the suite and to report, in total, which homes and areas visitors look at. It does not store your IP address or ask for your name or email — but if you type or say personal details to Wren, they will be in the conversation record, so please don’t share anything you would not want kept. |
| Your feedback — star ratings (1 to 5) for four questions: how easy the suite was to use, whether it was simple to get the information you needed, whether Wren was useful, and whether it helped you select and view homes relevant to your search — and any comments you write | Only if you send the feedback form | To improve the suite. No name or IP address is stored with it. If you also enter the prize draw, your email is stored separately (next row), though Chime Housing’s team can see which feedback it was sent with. |
| Your email for the weekly prize draw | Only if you enter it in the feedback form | Used only to run the draw and contact the winner — not for marketing. It is kept, dated, until Chime Housing deletes it, and you can ask for it to be deleted at any time. See the prize draw terms. |
| Your mood board, if you email it | Only if you press “Email it to me” or “Send to the sales team” on your mood board | Your own email app sends the email. So that the sales team can look it up, the suite keeps a dated copy of what was on the board — the homes, plots, finishes and documents, with the reference number printed in the email — but not your name or email address. |
| Your microphone audio | Only while the microphone is on | Streamed to Google's Gemini service so that Wren can hear and answer you. The suite does not store recordings; what you say is kept as text in the visit record above. |
| Your conversation with “Wren · live video” (the optional live video host) | Only if you choose “Wren · live video” on the start screen or in settings | Your microphone audio and typed questions are streamed to the service that creates her live video: Google Cloud (Vertex AI Live Avatar, processed in the United States), or, where the suite offers it, Anam (anam.ai). Her face is AI-generated. Neither service is given your name or contact details, and the suite does not store any video or audio; what you say is kept as text in the visit record above. |
How long it is kept
What the suite stores on its server — viewing requests, visit records, feedback, prize-draw entries and emailed mood boards — is kept, with the date it was made, until Chime Housing deletes it. Chime Housing reviews what it keeps regularly. You can ask Chime Housing at any time to see the data the suite holds about you or to delete it (see Questions, below).
Stored in your own browser
Your mood board, your quality, movement and control settings, and the date you last left a rating are saved in your browser (local storage) so they are still there next time. They never leave your device unless you choose to send them. The suite uses no advertising or tracking cookies.
About Wren
Wren is an AI assistant. She provides information for general guidance only; Chime Housing and the producers are not liable for automated responses or conversational errors. Prices, availability and affordability results are indications — the sales team will confirm everything.
Questions
For anything about your data, contact Chime Housing using the details in the privacy policy, or the Lyndhurst Farm sales team at Lyndhurst Farm, Green Street, Borehamwood, Hertfordshire, WD6 5NF.
Last updated 1 October 2026.
Back to the suite